Option One - choose from a pre-determined 'Line' such as 'Luxury', or 'Sport', or 'Performance', and all the associated options that make the car your chosen 'Line' are bundled in.
Option Two - start with a base car and add options in an a la carte manner until satisfied (well as al a carte as possible considering BMW, like many other manufacturers, now bundle options into 'packages').
Personally, I am an Option Two kinda bloke, but if you happen to be in the Option One camp, BMW's Marketing legion has a little present for you. They believe so earnestly in their 'Lines' that they now apply a shiny badge proclaiming to the world just how awesome your chosen configuration is:
The above image is from Jalopnik's impressions of the new 4-series convertible:
http://jalopnik.com/the-2014-bmw-4-series-convertible-is-great-but-im-not-1505939670
And to think, I doubted BMW could make a worse design element than a chromed trim piece outlining a front quarter panel vent; silly me. Thank the stars above there is plenty of dental floss in this world to correct the smug sins of some rogue marketing group in Munich...
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